Avory – Sixties Red Riding Jacket Inspired by The Kinks

Step straight into the electric heart of the sixties with The Avory, a striking crimson riding‑style jacket inspired by the sharp stage uniforms worn by British rock legends The Kinks. Named in honour of drummer Mick Avory, this piece captures the era’s unmistakable blend of rebellion, refinement, and rhythm.

Crafted in a bold, nostalgic red, The Avory mirrors the clean lines and tailored confidence seen in classic band photographs - where matching jackets, polished silhouettes and youthful swagger defined a generation. This modern interpretation keeps the heritage alive with covered buttons, structured shoulders, a sculpted waist and beautifully detailed back pleats.

Whether you’re channelling Mod attitude, curating a retro‑inspired wardrobe, or simply love a jacket with a story stitched into every seam, The Avory delivers that “backstage in ’66” energy with unmistakable Modclothin finesse.

A collectible piece for those who dress with intention, memory, and a touch of rock‑and‑roll theatre.